The ‘What’ & ‘Why’ of Paper Toffee

Paper Toffee is a graphic-first, unisex streetwear label from India that doesn’t take itself too seriously—but takes the drip very seriously.

We make oversized t-shirts using premium 100% cotton French Terry, so they’re soft enough to live in and bold enough to stand out. It’s streetwear for people who vibe with surreal memes, love a good bass drop, and think a tee should say more than “I got dressed.”

We’re gender-neutral by design—our pieces don’t ask who you are, just how you wear them.


The Vibe

We’re talking cheeky. Flirty. A little unhinged in the best way.

You’ll see it in the prints, feel it in the fit, and probably get a “where’d you get that?” at least once a week.


Who’s Wearing This?

Anyone who:

Is a dreamer, into pop culture, techno, surreal art, skateboarding, loves drip and spicy graphics.

Doesn’t want to pay ₹5K for a tee but still wants to look like they do.

Cares more about comfort and chaos than clean-cut convention.

We’re building this for the metros and the tier 2s with taste. From Bangalore to Nagpur to Indore, if you’ve got the vibe, you’re on the guest list.


What’s Out Now?

Our first drop is Staples Exclusive—a tight lineup of 9 graphic tees that go with everything and feel like nothing else in your wardrobe.

There’s also a Super Exclusive design for the ones who always want the rarest piece in the room.


Why Even Bother?

Because Indian streetwear needs something less polished and a lot more personality. We’re not here to chase trends. We’re just designing the kind of stuff we’d actually want to wear—and hopefully, you do too.

This is unisex fashion, made in India, with a POV and a pulse.